Sales of TVs Sony and Sharp have failed

In the end of 2008 of analytics DisplaySearch have warned that becomes the most difficult for manufacturers of TVs for all history of the market 2009. Analysts believed that following the results of 2009 world delliveries of TVs will make 205,3 million pieces, on 1 % it is less in comparison with 2008 Thus in money terms the market will be reduced more considerably – on 18 % to $88 billion

Actually the forecast of analysts has not proved to be true. World deliveries of TVs in 2009 have made 211 million pieces, on 2 % it is more in comparison with 2008 In money terms TV market demand for TVs, according to preliminary data, was reduced to 10 % to $101 billion Thus with the flat screen has grown on 37 % against 34 % in 2008 According to experts, consumers – in particular in developing countries – have shown to modern TVs interest, than it was supposed. It also became some kind of a safety pillow.

One more moment, which analysts have fixed following the results of a year – the share of flat TV has exceeded 75 % in numerical expression and 90 % – in monetary, and besides thanks to demand increase in developing countries. Steel major factors: cost price decrease, decrease in the margin by the manufacturer and a retail network. Average cost of TV has decreased for a year more than on 8 %, thus average cost LCD- – on record 24 %.

Worldd deliveries of TVs in 4th quarter 2009 on technology

the Source: DisplaySearch

World deliveries of TVs in 4th quarter 2009 have grown in comparison with the similar period of 2008 On 17 %, LCD-TVs – on 50 %, plasma TV – on 6 % whereas OLED - and projective TVs have fallen to 33 %, 37 % and 56 % accordingly. We will remind, recently Sony has refused manufacture of OLED-TVs for sale in the market of Japan in view of low demand for such type of devices. A principal cause of such behaviour is occurrence of new technoogies in market ZHK which entice buyers, in particular, it is a question of LCD-TVs with light-emitting diode (LED) illumination.

A rating of manufacturers of TVs on the size of a gain

the Source: DisplaySearch